Sue Cross

Executive Director & CEO, Institute for NonProfit News

Sue Cross directs INN services and programs to support innovation, growth and sustainability in members’ public interest news organizations.

She joined INN in September 2015 after running Cross Strategy, helping companies and causes build revenue, craft alliances and leverage strategic communications in fast-changing environments. She founded the consultancy after 20+ years as a reporter, editor and business executive for The Associated Press, the nonprofit global news agency. As AP senior vice president for business development and partnerships, Cross managed a $380 million portfolio, a nationwide membership cooperative and developed digital partnerships with media and technology firms across the U.S. and Latin America. Cross expanded Spanish language news and video production and helped introduce digital video to thousands of news websites, an initiative awarded the Chairman’s Prize for Innovation by the AP board of directors.

She previously served as AP’s Los Angeles bureau chief, managed digital product development and directed news coverage and media operations in Chicago, Phoenix and Dallas. Early in her career she was an award-winning reporter in Alaska and Ohio.

Cross serves on boards including EdSource, a California education research and policy nonprofit, the Social Enterprise Alliance (Los Angeles chapter) and the advisory board of the Center for Health Reporting at USC Annenberg.